Alex Palmer's Natural History Notes and Thoughts

Thoughts and reflections on various social and environmental issues, as well as naturalist observations from the great outdoors.

living in a material world

There’s an old 1970s movie called Tommy, a rock musical about a deaf, dumb, and blind boy who has mentally blocked out most of his senses due to a traumatic experience. In one of the scenes, his mother is watching TV, and on the TV there are endless commercials. As the woman becomes psychotic, the commercials start to become real, and a canned beans commercial begins spewing out beans all over the living room, covering the woman in their product.

Everywhere we look we see advertisements. It is generally agreed that advertisements are an efficient way for companies to make their products and services known, ultimately letting them compete in the market economies of the world. The classical model goes something like this: A company creates a product, advertises it, a consumer buys it, and if it something tangible, eventually disposes of it.

I realize that this model sounds great and seems to work for our great and powerful nation. If you feel this way, then I suggest you carefully watch this video:

http://www.storyofstuff.com/

Part of becoming a good American consumer is being aware of the consequences of our actions. While I am generally in support of captialism and the market economy, I also increasingly becoming aware of its negative implications. Whether you are conservative or liberal, democrat or republican, Christian or non-Christian, etc., it is recommended that you inform yourself and others on your actions.

Thank you.

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